Jimmy LaRose Money Is Oxygen

Jimmy LaRose (pictured above) is causing controversy throughout the charitable sector with his message “Money Is Oxygen.” LaRose, celebrating his thirtieth year of service, is convinced, now more than ever, that prioritizing revenue generation is the key to nonprofit (and ministry) success. Last week I interviewed Jimmy in his home in Lexington, SC to see what the fuss was all about. The “back and forth” with this animated fifty-year old was both enlightening and not for the faint-of-heart. Here’s what we discussed: Continue reading →